Markets and regions
Proximity to market is crucial for the rapid international expansion of our company group. We have direct sales offices in 20 countries and a network of approximately 270+ certified distributors spread across all continents. Our direct sales business provide a platform for faster introduction of new products and access to the aftermarket. Our global distribution network enables rapid market expansion and cost- and resource-effective growth in new or small markets and regions. We sell elevators to more than 70 countries, and the demand for smart, vertical elevator solutions continues to grow.
A niche market with high growth
Our operations are supported by strong macro trends such as urbanization, an aging population, and increased accessibility regulations. Our focus on the private home elevator market is driven by a shift towards convenience, catering to the evolving needs of modern living. In a landscape where accessibility regulations are on the rise, our solutions provide vital support for commercial and public spaces. With limited room for traditional elevators in existing buildings, our space-saving lift solutions offer a seamless alternative.
Customer segments
Our lift and elevator solutions fit the requirements and needs of our customers within three different segments: Private homes, Commercial buildings, and Public spaces.
Private homes
Our space-efficient lift solutions seamlessly integrate with any project, without the preparations and construction work associated with conventional elevators. Our private customers especially care about comfort, aesthetics, design, and the flexibility of our easy-to-install products.
Public buildings
The majority of our lift sales are not related to new constructions or ongoing projects but rather to environments in existing buildings where the focus is on space-efficient and adaptable solutions. For public buildings, like hospitals, libraries, and school buildings, pricing and technical requirements are most important, with regulations and formal requirements as main drivers.
Commercial buildings
Our lifts can be an extension of an experience and they fit all environments without compromising on safety, accessibility, and user-friendliness. For commercial buildings, like restaurants or hotels, design as well as technical requirements are important when choosing a lift.
Revenues by region
Figures refer to 2024.
3 562
MSEK Revenue
(2023: 3 603 MSEK)
Europe, Africa
50%
of total revenue
Asia, Middle East, Oceania
27%
of total revenue
North- and South America
23%
of total revenue
Flexibility for our customers
In addition to new installations, our flexible customer offering includes renovation or modernization of already installed elevators and lifts. Space-efficient lifts or conventional elevators of any type or age can be renovated with upgraded features or a new design. Modernizing or renovating a lift is a more sustainable option for customers who want to extend the elevator’s lifespan while getting updated features and improved functionality.
Brand portfolio
Our mix of global and local brands allows us to utilize the strength of each brand, covering more market segments and targeting a greater variety of audiences. Learn more about our diverse brand portfolio.
Solutions for every space
Our space-efficient lifts require less construction work than a traditional elevator, which in turn reduces waste, costs, and energy consumption. All our space-efficient lift solutions are delivered in ready-made modules to ensure fast and easy installation.
- Flexible and fast manufacturing & delivery
- Installation in just a few days
- Reduced labor costs